Author name: Jodi Jacobs

Business Growth Strategy Long Island NY
Uncategorized

Why Some Long Island Businesses Grow Faster Than Others (And It’s Not What You Think)

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If you spend enough time around business owners on Long Island, especially in places like Hauppauge, Melville, or Farmingdale, you start to notice something interesting. Two companies can be in the same industry, offer similar services, and operate in the same general market, yet one continues to grow while the other seems to stay in […]

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Uncategorized

Why the Best Business Decisions Start with a Simple Conversation

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In a world driven by speed, automation, and constant demands, clarity has become surprisingly rare. Yet some of the most impactful business decisions do not come from doing more. They come from stepping back. That is why so many meaningful business conversations start with something simple. Coffee. But it is not really about the coffee.

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Marketing Guidance

Hiring a Fractional CMO: When You Don’t Need an Agency, You Need a Partner

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If you’re a business owner, chances are you’ve worn the marketing hat yourself. You’ve tried to manage your website, post on social media, update brochures, maybe even run ads. You’ve invested time, energy, and money… and still feel like your marketing isn’t truly moving the needle. That’s usually the moment when people start asking: “Do

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Digital Marketing, Marketing Guidance, SEO

Why Your Business Should Be Blogging

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If you’re a business owner, you’ve probably heard it a hundred times: “You should be blogging.” And maybe you’ve tried. You’ve written a few posts. You’ve had good intentions. You might even have a “News” or “Blog” section on your website that hasn’t been touched in… a while. You’re not alone. The truth is, blogging

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Digital Marketing, Marketing Guidance, SEO

Backlinks and How to Leverage Them for SEO

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If you’re looking to improve your website’s organic search rankings, one of the most crucial elements to consider is your backlinking strategy. Backlinks—also known as inbound links—are an essential part of SEO because they signal to search engines that your website is trustworthy, authoritative, and valuable. However, backlinks are just one piece of the SEO

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Festive Focus, Marketing Guidance, News

The Link Economy: Why I believe Kris Kringle & Macy’s Had It Right

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The Link Economy: Why I believe Kris Kringle & Macy’s Had It Right Your clients are just that, yours. If you do the right job, even if that means sending them to Schoenfeld’s or Gimbels, you’ll build a client for life. Read on for more! In 2009, I started my own full-service marketing and business

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Marketing Guidance

Bloom Where You’re Planted: Finding Opportunity in Unlikely Places

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Bloom Where You’re Planted: Finding Opportunity in Unlikely Places Just the other day, on November 1st, as the crisp autumn air settled in, I encountered a vibrant dandelion defiantly thriving in a bed of rocks beside the marina where my boyfriend keeps his boat. The dandelion was a striking reminder of resilience, especially when I watched

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