Small Business Saturday, held annually on the Saturday after Thanksgiving, is a powerful reminder of the value small businesses bring to our communities. From boosting local economies to fostering innovation, small businesses are vital. This year, go beyond shopping and think about how you can support all types of small businesses, from family-owned stores to service providers and creative entrepreneurs.

1. Shop Local, Think Broad
While retail shops often get the spotlight on Small Business Saturday, consider supporting other types of businesses.

• Service Providers: Book an appointment with a local hairstylist, accountant, or personal trainer.
• Home-Based Businesses: Purchase handmade products from artisans or consult with a local freelance designer or marketer.
• Restaurants and Food Trucks: Order takeout or gift a dining experience to a friend.

2. Spread the Word
One of the best ways to support small businesses is through referrals and reviews.

• Leave positive reviews on Google, Yelp, or social media.
• Share your favorite businesses with friends and family.
• Tag businesses in your social media posts to amplify their reach.

3. Purchase Gift Cards
If you’re unsure what to buy, gift cards are a versatile way to support small businesses while giving your loved ones flexibility. Many service-oriented businesses, such as spas and fitness studios, offer gift certificates that make perfect holiday presents.

4. Engage with Local Creatives
Don’t overlook independent artists, photographers, and musicians. Hire a photographer for family portraits, commission a piece of artwork, or buy music from a local band. Supporting creative entrepreneurs enriches both their careers and your community’s cultural landscape.

5. Support Online Small Businesses
Many small businesses have shifted to e-commerce platforms. Shopping from local sellers on websites like Etsy or their own websites ensures your dollars stay within the community while giving you access to unique items.

6. Partner as a Business Owner
If you’re a fellow small business owner, collaboration can be a win-win. Partner on promotions, bundle products or services, or host a joint event to attract a wider audience.

7. Donate to Business Development Programs
Consider donating to organizations that support small business development, such as local chambers of commerce or non-profits providing grants and training for entrepreneurs.

8. Think Long-Term Support
Small Business Saturday is just one day, but your support doesn’t have to end there. Make a habit of choosing local businesses throughout the year, whether for regular purchases or special occasions.

Final Thoughts
Supporting small businesses is about more than shopping—it’s about strengthening the heartbeat of our communities. This Small Business Saturday, take the time to support all types of small businesses and make a lasting impact.

By thinking broadly about the businesses you support, you can help create a thriving, diverse, and resilient local economy.